Right..something called "roll-out promos" to introduce product...
Some people just didnt go to business school...or are not that up on the selling/marketing importance during new product intros...
They are trying to get as many people to try their product out before they settle on some other brand(s)...They obviously dont make as much gross profit the 1st quarter as they will in the following ones....Gotta get em hooked first !!!
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