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nlightn

01/30/15 7:26 AM

#227704 RE: nlightn #227700

$GOOG,....Google's revenue grew 15% in the fourth quarter but fell short of Wall Street's target as foreign exchange and falling ad prices weighed on the company. While the number of consumer clicks on its ads increased 14% Y/Y, "cost per click" decreased 3%, as more consumers access its online services on mobile devices, where ad rates are typically lower. Shares initially fell on the news, but climbed higher after CFO Patrick Pichette announced that revenues would have been significantly higher without factoring in currency fluctuations. GOOG +0.7%, GOOGL +0.9% premarket