There is NO indications that pen sales are up. Superstar has been on Groupon for 3-4 months at 50% off and only 2 total sales. If you get in touch with Lisa ask her why no one is buying at 50% off. Also ask her why she thought she needed to open a store front? That PR also said they would sell other products beside Superstar in the store. The pics don't show other products.
Ask Lisa why the PR said Matthew or Mathew was recently hired, but their website shows he was an employee since August 2014?
Ask her how many stores actually carry the product and what stores they are.
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