Rugby is one of the most popular sports in the rest of the world & this is an international tournament. I can assure you there will be a lot of eyes on this event. Sports marketing & sponsorship is not a new practice; the highest tv ratings ever recorded in the US were during American Televised Football Games and this is the same reason some of the largest companies in the world will pay millions of dollars for a 30 second spot during our Super Bowl. While it may seem like a "vanity sponsorship" to you, I'm more interested in the facts. Audience & reach will determine the effectiveness of the sponsorship, not your opinion.
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