You're comparing PLKD to Apple?? Yes, Apple does set release dates for new products and allows the public to hype itself up in anticipation, but Apple didn't do this/couldn't of done this when they were still operating out of a garage and barely had a product out there.
And even with Apple,well, they don't set major holidays to release a 'multi multi million'deal. If Apple says they are going to release a new iPHone people sleep outside of stores to get them. And guess what, the iPhones are in the next morning. I don't see people sleeping outside of 7-11 for a half case of pleasant kids water or Apple juice, do you?
Or do they/have they set major holidays for release of a product? I really don't know exactly, but that's Apple, this is Apple juice. Big difference!
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