Do you really think that they would admit that the bikes aren't selling at the higher price? If they sold at the higher price, what is their incentive to lower the price? They can only make so many bikes a year; why would they lower their profit margin when JAMN is desperately in need of money and gross profits?
To me, is doesn't really matter why they lowered the price on the bike caffes. A lower price should mean they will sell more of them and it turn JAMN will sell more coffee on a recurring basis. Plus Marley Coffee gets more exposure to more customers. That's all a good thing.
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