Oh dear lord, it isnt a revolutionary product by any stretch of the imagination in this exact time. You might have a case if it were 1960-1980, the gee whiz factor of spraying out pancake batter would be considered "futuristic" and fall inline with much of the marketing schemes of that time.
For a couple of dollars and some water and a whole 2 minutes of time spent I have the same batter at the ready with no mess as well. The can just isnt remotely that much better in the grand scheme of things. I really cant think of a situation where it would really come in handy other than maybe camping and or some type of get away weekend at a beach house or something along those lines. Even then it still isnt any more convenient than the powders already available.
Of course it also ignores the obvious, this is less about selling product and more about selling worthless shares as that is the real business model at hand.
As to the statement about lower sodium and being good for you.. IT IS A MASS PRODUCED PRODUCT... it therefore is in FACT a PROCESSED product, saying one processed product is better than another is just personal decision making. That type of market is FICKLE as such, where is the market for this product? This isnt the first go around for the exact same product and the first time it failed because there isnt a real market for such a product. That has already been determined.
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