I agree there's some similarities. The other one had new management. ERMS a new business line. CEO here has bought a lot of shares in the last year, over 1 million on the open market. Check the volume for the year, he's accounted for more than half of it with his buys :) Wouldn't be surprised if we see another form 4 from him for some of today's buying. Unlike EXCC when we first got in there's already been some success here. More revenue in the first 9 months of 2014 than in all of 2013, and profits versus a loss. So I'd say it's working for them. And, imo, the CEO's purchase of nearly $100,000 of his own stock confirms that.
If the success they've had so far with the new software program snowballs we'll have a nice one here. And there's more value here than just the cash. Like this:
"One of the byproducts of our technology is the information we have collected since our first product installation. To date, we have collected millions of room-nights of data."
There's tremendous value in the ability to tell a prospective customer what they will and won't sell. Like 10 bottles of coca cola for every snapple iced tea, 5 yogurts for every microwave popcorn, etc.
They should be able to prove that turning over the management of these amenities to ERMS will be a profitable move. See the bottom of this post; hotels can make money without lifting a finger :) Hotel staff will be freed up. Customers will be happier seeing products they want, and ERMS will be much quicker to recognize rapidly changing trends and update product selection. Or the hotel can still do it themselves, using ERMS software as a guide.
"Since our inception, it has been our objective to provide innovative in-room amenities solutions to the lodging industry. Our new amenity management platform brings together the hotel’s amenities in a locally hosted or cloud-based server. At the core of SMARTSERV is our proprietary software, AMENITIES MANAGER which operates as a multi-tasking data collection and retrieval system. Our software provides an interactive environment that allows the input and retrieval of information in the form of user-friendly, customized reports and:
• Is a friendly, easy-to-learn interactive, graphical environment;
• Helps the hotel maximize personnel efficiencies with regard to amenity delivery and restocking;
• Tracks inventory daily to ensure rooms are fully stocked and contain no expired items;
• Provides real-time, user-friendly reports that track on a daily basis restocking requirements, daily, monthly and annual product sales statistics, overnight audits, inventory control and a variety of customized reports; and
• Allows for special amenity requests
Turnkey Amenities Manager
We also offer a turnkey arrangement which provides and manages both amenity products and attendants to hotels in conjunction with the AMENITIES MANAGER at no cost to the hotel. The hotels share in the recurring revenues generated."
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