just to clarify. the ceo says that cfbe is a goal. investors know less than the ceo. so the certainty of the "will" looks like inaccuracy where a "may" is the reality (and a longer shot as time passes).
SKS frequently used the word "will" when words like "hope", "goal" or "plan" would be more appropriate. It appears to me that Solms, unlike the previous CEO (and you), passes the word "will" through a reality check-point before using it.