Of course they've lost something. They paid $2.5 million for something that is now worth about $1.4 million. It doesn't matter that they haven't sold it off; it's an asset on their books that is now worth less than what they paid for it. If you paid $2.5 million for a house and someone assessed it for $1.4 million just 6 months later, would you say that you didn't care because you weren't selling it right now?
It's funny how people talk about the past figures when it's a good thing, saying that there was X% of growth compared to last year, but once that's gone they say to ignore the past and concentrate on the future. But the growth is over and JAMN has no cash at this point; they don't have much of a future without another infusion of cash.
What positives does the company have? They're done with growth and there is no real room to expand. They're in a competitive coffee market with very little shelf space. They don't process their own product - they just buy beans and have another company do all the work. There are no real assets beyond the Marley name and JAMN doesn't own that.
I have never shorted a stock; it's a risky move that I've never believed in and there isn't much to gain in shorting a stock that's trading at 19 cents a share. If they got a cash infusion the stock could jump to 50 cents easily, so there is too much risk in shorting a stock like that. But it's just too risky a company to be long on.
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