It's the same calculation I've been making again. Total turnover divided by number of sales outlets has reached an all time low. There's no way to find a sensible explanation.
The decrease in gross margin could mean that they're indeed giving the stuff away, just to get it out there.
Actually the increase of Cost of Goods Sold from 310K to 360K could indicate they've been selling more products, but at a lower price.
It might work in the end but they also need the money to improve their balance sheet.
And if they go for cheap, they might probably as well drop the MSE brand (which maybe is what they're trying to do, but they can't just walk away there).
If only they would start communicating and giving us some numbers to work with. Now we can only guess and hope for the best.
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