Increasing revenue is good, but it can't be their short-term goal. They should be focusing on cutting costs and trying to get a positive cash flow. JAMN is currently burning through $1 million in cash per quarter based on the last 6 quarters of activity; they can't keep things going by doing this.
A $10 million sales year is not going to help them if they can't control costs - at the current burn rate, they would need $14 million per quarter in order to break even.
The current deal with Mother Parkers precludes MP from giving them another cash infusion because MP would own too great a percentage of JAMN. But at this point, who else is going to pony up the money based on the financials that JAMN has returned?