Jeffery it is not a ENERGY drink. it is a high performance drink. to much negative PR out there on energy drinks. Good move to distinguish themselves from the energy sector. IMO I showed the Drink to the health food store guy next to me. He said he would carry a drink like this. Because to quote him "not overloaded with sugar and caffeine". Monster, red Bull to name a few. He said are unhealthy and he would never carry them.
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