GPCM should not be a publicly traded company, as it has a crumbling revenue model and an incoherent insurance commission strategy, which is unlikely to halt the decline in revenues. The endless dilution that has taken this company to a $25mln market capitalisation is unsustainable. There is no scenario imagineable where the website could be profitable - even assuming revenues back to 2012 levels and serious cost custs - and therefore continued dilution will be necessary. Unfortunately, this is a terminal short. The website itself might be a nice addition for a few larger internet holding companies, but only for a fraction of the current market cap.
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