if their ears aren't standing up straight after 5 minutes or less (if the video is killer) then it's time to worry. If it takes 20 minutes to sell this then the product, company, technology or any combination of,is flawed. Let's think techie here. Let's think under 30-40 here. Show me, wow me, what's it cost....cool, I'm a buyer. And OH...what does the gen 2 come out?