Yes correct...it will take good reps to pitch the product and make the sale. In my opinion Marani has a very good chance for new acceptance and repeat sales based on its high quality and taste. The market is indeed cluttered with major and not so well known vodka brands. Bottom line is we have as good a chance as any other vodka brand. Whether the growth is slow in this area or quick, growth primarily matters the most. MRIB.
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