They said it a lot better than me, but that was my point. I also love the tons of free pub Apple/Beats is getting in NFL fines, etc...Spent much of the day at an Apple Store looking for a laptop. The place is huge and an absolute madhouse. Best Buy across the street has the exact same product for $150 less, but people want to buy it at Apple. An absolute gold mine and money to burn!!! If VOIS works, IMO Apple is in the best position to maximize profit and it could be the next Big thing people have come to expect from Apple. Glta.