$TWTR,...Twitter launches mobile app tools/SDK
Making good on a September report from The Information, Twitter (NYSE:TWTR) has launched Fabric, an SDK that gives app developers analytics, distribution, and (via MoPub's mobile ad platform) monetization tools.
The analytics toolkit (Crashlytics) provides data on app performance and crashes. The distribution toolkit (Twitter Kit) allows 3rd-party apps to add embedded tweets, and their users to quickly compose them. It also allows users to sign into apps via their Twitter logins or phone numbers.The monetization toolkit (MoPub Kit) lets an app's ad inventory appear in the MoPub Marketplace.
Aside from boosting MoPub's sales and Twitter's user engagement, Fabric could provide valuable data that would allow Twitter to bolster its own apps and ad sales. CEO Dick Costolo: "It’s not a departure so much as moving beyond Twitter the product and moving into Twitter the company and the platform."
Facebook and Google have been going after developers with their own tool sets, and for similar reasons.
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