MP invested $2.5 million in shares of JAMN. The price is now down by 1/3, so they have lost $833,000 at this point in a mere 90 days. They've lost about $9,000 per day and JAMN only has $1.1 million in cash left. That means that if they have another quarter like this, JAMN will have no cash left. They can get through maybe 1 more quarter by no paying their accounts payable. Without more cash, there is a good chance that JAMN will be bankrupt in 6 months (think about where they'd be without the money from MP!).
No; it's simple math and accounting. If I invested in a company that was losing me $9,000 a day, I think I'd be pretty concerned.
My MBA and 20 years working in the finance industry says otherwise. Also, JAMN is not a growing company; sales have been flat the last 3 quarters.
Now that they're insiders, then yes, they have more information than we do, but but before they bought their shares they weren't privy to such information - if they did, they'd be guilty of insider trading.
Let me bottom line things. MP makes a Keurig-like product and their biggest brand is JAMN's. If they want the RealCups to survive, then they need the Marley brand to survive. To that end, they have invested in JAMN - they believed that by keeping Marley Coffee afloat, they'd keep RealCups afloat as well.