I shorted this down many years ago and rode it back up never sold 1 share until just recently...now many many years later I'm repeating the cycle. I have 2 brokers working this full time spread out evenly on both coasts F can't stop what's going on and neither can small time investors it's out of their hands. BTW I'm not the only one doing this either. It's a great american icon company I like it - but I look out for myself. Investors become to sentimental with their stocks and believe they are always invincible or have that warm and fuzzy feeling that nothing can happen otherwise.