" I think, at first consideration of the matter, that Cola and gang see high growth coming. "
Your words but my conclusion. I am quite sure it's not his plan/intent to harm the company or buy himself a yacht. There is a master plan and we have no choice but to believe it or not that it will bring sales and shareholder value down the road. My timeline has always been well into 2015 but material developments appear to be transacting at a more rapid pace than I anticipated.
Father Time always speaks definitively. I'm awaiting his words.