For the PowerChip™ and the BuzzBar™ products, we will also continue to pursue adoption in the consumer markets. While the size of the consumer markets is very significant, the adoption cycle can be much longer than the other markets that we are currently focused on. These longer adoption cycles are driven by longer lead times for product development, distribution, supply chain implementation, and consumer specific safety testing. We are in preliminary discussions with a large consumer Company for consumer applications, which, if successful, is expected to take 6 to 16 months for product placement on store shelves.
What market are you currently focused on? We thought with the announcement on 12/18/2013 you were focusing on the Buzzbar products?
Thank you for your inquiry. Management provided the following response.
Re. the Drone MOU, we previously announced this in the letter to shareholders. We are continuing to work with the Company, and as we get a better handle on the overall schedule, we will make further announcements.
The 8 to 12 weeks came and went with no discussion whatsoever about the DRDO or any licensing agreement since this PR on 05/07/2014. I said it has gone flat and looks like they are focused on something else.