the per store velocity can be explained if they've indeed dropped the distribution from 10k to 5k stores. drop the losers, stay with the stores with traction, sales per store increases.
i'm not as worried about the actual sales per day. distribution nullifies low sales per day at each location.
i am intrigued by the distribution attrition though. they're likely doing so to save on costs, which further validates my fear that they're positioned for one exit only.
speaking of which, most of the packages that i have, have rowan's picture on it. as an investor, i would've prefered they keep it under rohan's identity. tweak it to keep it outside of bob's brand. it is possible to do so, bcz marley is a common surname. its near impossible to trademark a global surname.
going from non-exclusive to an exclusive, but limited (to 15 yrs; negotiable 3x) agreement provides more value, but limits the company to effectively one exit--it needs to thrive as a standalone entity.
all of this is IMO
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