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IntoWine

09/16/14 11:28 PM

#184000 RE: starman7 #183950

Good point starman7, when VitaminFIZZ is a winner in Walgreens, asking them to put Coffee Boost by the checkout will be a much easier sell in. And I bet Walgreens sells a ton of 5 hr Energy, $1B in retail sales LY.* in fact Living Essentials (owner of 5hr) launched the business in convenience stores--like Walgreens.

"[Living Essentials] hired small distributors to peddle the product to convenience stores, encouraging them to put it on the counter next to lighters and key chains."**


* http://www.cbsnews.com/news/why-states-are-trying-to-crack-down-on-5-hour-energy/

** http://www.brandchannel.com/features_profile.asp?pr_id=472


$MINE Long and strong

blackcat

09/16/14 11:41 PM

#184004 RE: starman7 #183950

Maybe Walgreen's are different in CA? Here they are mainly a pharmacy/drug store with only a very small area dedicated to grocery/beverages.