Good point starman7, when VitaminFIZZ is a winner in Walgreens, asking them to put Coffee Boost by the checkout will be a much easier sell in. And I bet Walgreens sells a ton of 5 hr Energy, $1B in retail sales LY.* in fact Living Essentials (owner of 5hr) launched the business in convenience stores--like Walgreens.
"[Living Essentials] hired small distributors to peddle the product to convenience stores, encouraging them to put it on the counter next to lighters and key chains."**