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bajista

09/07/14 10:50 AM

#69718 RE: TheExpertHimself #69717

I was at my local brew pub talking to a couple of the servers, both of them in their early 20's and asked them if they had heard of Musclepharm. Both of them had not. When I pulled the logo up on my phone and showed them they both said "Oh yeah, we see that all of the time". Neither of them work out.

The marketing of the brand has really been amazing and as MP develops more products that aren't only for the "gym rat" sales and hopefully profits are going to explode.

avocet

09/07/14 12:55 PM

#69719 RE: TheExpertHimself #69717

To be TRENDY is important.

At least in the minds of the young.

Older folk follow trends too, but the younger people really do.

With their artwork and marketing strategies, Muscle Pharm knows full well how that 'TRENDY' aspect of demand must be exploited to maximum advantage.

Who wants to wear a plain black tee shirt?

The one with the bright green MP logo has so much more appeal.

The fashion portion of MP works synergistically with the actual product use.