I was at my local brew pub talking to a couple of the servers, both of them in their early 20's and asked them if they had heard of Musclepharm. Both of them had not. When I pulled the logo up on my phone and showed them they both said "Oh yeah, we see that all of the time". Neither of them work out.
The marketing of the brand has really been amazing and as MP develops more products that aren't only for the "gym rat" sales and hopefully profits are going to explode.