And here is that second email from W+B (photo was attached to it):
Begin forwarded message:
From: info@wb-partners.com Subject: RE: CRRA - Nate's Pancakes Date: 4 September 2014 14:36:17 PDT To: info@wb-partners.com
We just wanted to share a photo of the samples that are being used right now. They don't have the final labels since they are samples. Guess what we are having for breakfast? As soon as we get samples of the final product we will send out what we can.
Also, we have requests from people for all of the samples we have for he consumable product line. Thanks and we will get those out tomorrow.
After looking closer at the label on the can that says: "Perishable - keep refrigerated" I am starting to think that maybe the shelf life test did not go so well and they reverted back to having a formula that had to be refrigerated. That would suck as it would change the whole selling strategy. That certainly makes it more difficult to ship mail order product.
Either way I am looking forward to owning a public company that sells pancake batter in a can. It will be a hit regardless.