C'mon 7up, are you telling me that Jimzin is actually James Eason of Covington 'Yamayama' Vodka, the best yam vodka in the world and he's a BIEL shareholder? That guy is totally famous and the vodka is sometimes hard to get because it's often sold out due to it's popularity. Couldn't even order it from covingtonvodka.com, I have to order it ahead of when my guy gets a few bottles. It's far better than Grey Goose! Wow, wonders never cease, Jimzin is Eason of Covington Vodka, who would've known.