That kind of near sightedness is the reason their bottom line isn't bigger than it could be given the present model. It's too restrictive to the local market when they should be pushing for national expansion. Yes, they would have to cut in to their current profits. The return would be an exponential increase in revenue vs the meager bottom line they're currently sporting.
Current management group does not have the vision for large growth potential. They are happy with making just enough to buy nice cars and keep the lights on. It's the reason this is still trading down here.
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