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04/05/06 7:48 AM

#150915 RE: nieves #150914

SAMSUNG: Samsung takes initiative in the first public WiBro trial service
in Korea Samsung illustrates mobile WiMAX (WiBro) technology leadership with the
world's first public trial
S. Korea, Apr 05, 2006 (M2 PRESSWIRE via COMTEX) -- Samsung Electronics Co., Ltd, a leading producer of mobile phones and telecommunication systems, will exhibit its industry leadership by providing WiBro, (wireless broadband) devices to Korea Telecom (KT), Korea's largest telecom operator. Samsung has shown WiBro demonstrations in past exhibitions and forums, but this will be the first user trial service in the industry.
Expectations and anticipation for the WiBro trial are on the constant rise as individuals hope to be selected to become participants in this trial.
Starting from March 3rd to March 25th, 2006, more than 12,000 individuals have turned in applications for this event. Roughly 3,000 participants will be selected to take part in the trial during the months of April and May in 5 major areas in and near Seoul, Korea's capital (Kang-Nam, Shin-Chon, Boon-Dahng, Seo-Cho, Song-Pa).
Samsung will play a critical role in the launch of the WiBro trial service.
Network infrastructures, field tests, handset development and equipment installations were conducted by Samsung in 2005. For the trial, Samsung provided 1000 M8000 handsets and 2000 PCMCIA cards for laptops. As a leader of future technology, Samsung is eager to contribute the latest technology for the event.


Kitae Lee, President of Samsung Telecommunication and Network Business, said, "The success of WiBro will result in unlimited freedom of communication and data access to our customers. Following the success of the WiBro trial, Samsung will continue to develop innovative products to maximize the advantages of WiBro services."
WiBro is the Korean brand of Mobile WiMAX service. Mobile WiMAX systems offer high speed wireless data communication to all users. Complying with the IEEE 802.16e standard, this technology will provide individuals with on-demand data to fixed and mobile terminals. With the data transfer capability of 3 Mbps per user, even at moving speeds of 120 km/h, Mobile WiMAX will allow users to access a variety of data services on Samsung mobiles or PDAs.
"As consumers around the world continue to search for the next-generation technology in telecommunications, Samsung will be right next to the customers to provide the simple yet innovative products that will serve their needs. Samsung will introduce Mobile WiMAX and continue to reveal unique products to the rest of the world with our customers in mind," said Kitae Lee.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com.
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