No different then a company spending millions on advertising something new they are working on or coming out with. In this case it only cost $5000.00. With the way social media works these days, this is a cheap way to get the word out on the street of what is upcoming for them.
Something else is that I knew before the 351 was coming out that they were working on it. The same thing would have been said that they aren't going to do it... Its never going to happen etc etc. But it did.
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