that's what i was thinking also. it is an extension of the opportunity for both bell's clients and wave's. wave's customers can now also do belly things and bell's client can now do wavey things. each of them shares a little in the other's good fortune. maybe wave garners a large share of revenue from incremental bell income received from its existing clients like gm and a smaller share generated from incremental wave income on bell's clients, or something like that.