I consider the fluffy PR about the sales level-- with no information on cost of sales included, administrative, etc-- to be typical of HBRM's previous PR's.
Whatever you call it, it is typically followed by dilution, and a lower price.
With all the sales increases, HBRM has failed to ever turn a profit using GAAP, and no profit in sight.
I learned from experience, feel free to learn it yourself by experience as well.