100% agree!
Some keep mentioning the FDA thing, which initially probably did have a negative affect, but which is really a non issue now IMO,
since:
“We’ve taken the necessary steps to be able to effectively and immediately respond to the FDA,” Moran said. “We are extremely confident that we will have the matter resolved without any irreparable damage to the brand or to the company, as we are working in full cooperation under the guides, rules and regulations set forth by the FDA to handle the matter accordingly.”
Lawyer Justin Prochnow, who handles FDA cases regularly, noted that the agency’s pursuit of Lean is in keeping with its recently announced intention to enforce consistent labeling of food and supplement marketing. It’s also reflective of an ongoing agency concern about the use of melatonin as a food additive rather than a supplement, something it has expressed in letters in the past to companies like Drank and Slowtivate and the brownie company Lazy Cakes.
“It’s not GRAS for beverage,” Prochnow said. “That’s what they have a problem with.”
The real issue is the rebranding, which they intended to do anyway, since:
"Dewmar is fortunate of the timing of this formal request from the FDA. As the Company receives this welcomed guidance at a time when they are in the process re-designing the brand’s image..."
That process, as I posted earlier today and several times prior,
surely takes time to work out the details and get it right on all fronts.
I'm in the patient long camp, and NOT affected by the negativity.
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