I was struck once again by the mention in this article and other things we've seen in the past two days:
"Men in the UK are the first in the world with access to the new treatment."
This is an obvious fact but I also like the way such wording might affect male British readers: a certain "national pride" may arise in being the first guys to triumphantly use the V cream.
The wording may intrigue a lot of users of Viagra, Cialis, etc to "be the first" to use it.
That might garner a MUCH larger set of consumers than anyone might have imagined.
Daily Mail on Wikipedia: Between July and December 2013 it had an average daily readership of approximately 3.951 million, of whom approximately 2.503 million were in the ABC1 demographic and 1.448 million in the C2DE demographic.[12] It has over 100 million unique visitors per month to its website.[13]