Seelos Therapeutics Inc (SEEL)

[value1008]

I was struck once again by the mention in this article and other things we've seen in the past two days:

"Men in the UK are the first in the world with access to the new treatment."

This is an obvious fact but I also like the way such wording might affect male British readers: a certain "national pride" may arise in being the first guys to triumphantly use the V cream.

The wording may intrigue a lot of users of Viagra, Cialis, etc to "be the first" to use it.

That might garner a MUCH larger set of consumers than anyone might have imagined.

Let's see how it unfolds....