I understand what you are saying. What I'm saying is that the NVLX trader (long or short) has a choice.
Complaining and finger pointing are simply excuses. If someone is unhappy they can sell NVLX, cut the loss and buy back. On the other hand, if things are going well I would expect the educated traders to buy more and average up.
The best traders typically average up, since this confirms the previous trade. The worst traders typically average down and throw good money after bad in an attempt self justify and catch the falling knife.
Good luck.