I live in a relatively small city roughly 75,000 people. Every Summer at an outdoor amp theather, there are tribune bands performing. It took a couple of years to get it right. Now they are making a killing on weekends. Roughly 1500 to 2000 people show up. Vendors are all over the place. Tickets for the event is 10 dollars .
Night Culture should make a tribune venue too. Eagles,Kiss, Pink Floyd and Buddy Holly and so on. These kind of events will expand their customer base. Older adults 40s, 50s and 60s