Insider buys are cool, but kind of hard to explain right now because I feel they wouldn't make much sense. The company isn't large enough & the BOD are already flush with shares.
My suggestion would be to use their NOBO list to track down who has been selling through PUMA, BMAK, WORL & LAFC & offer to do a share buy-back.
The reason we are here falls directly on who's been dumping millions of shares using PUMA since November of last year.