You have totally discounted the fact that the whole sector has begun a slow reversal ahead of Washintgon legalization, and that the long anticipated April and likely May current sales figures WILL drop as soon as Tuesday possibly, you missed this call plain and simple,unless the company fails to deliver umbers and there is no reason to believe they will (and they will be awesome) It's rally time!
An extremely well written and thorough addressing of many operational issues. Many here have been saying the same thing but the message has a bigger impact coming directly from the company.
My 1.25 target may never be seen. I don't know if VAPE is out of the woods yet, but the letter to shareholders is a solid move instead of a watery PR.
Tuesday should be fun and let's hope this is sparks a run into Washington legalization. Have a great long weekend!