Maybe so but for some of us, who truly want a FINE cup of coffee, and can do so, we don't mind paying for it. For me, I can't put a price on how good it tastes. I'll save on something else.
I saw them at 8.99 a bag at a&p and very little were sold that is 18.00 a lb I think a little to much for people who buy in a&p foodtown Costco these people are looking for value first not taste.