You change the name...in part to distance the company from a name with a bad reputation and you ignore the fact that in the pr was an address that shows your still associated with the name with the bad reputation.
I'm sure having that corrected would make a lot of people happy.
There is lots to complain about......
Failure to close Skier shop..... float increasing...... "Impaired" judgement..... Poor spelling....... Weak pr's......