If you are getting a lot of options, unless you are wealthy (which I would argue none are really wealthy) why would you not diversify. I think it is nice to see our IP exec buying shares.
If I was a CEO of a company and I knew I caught a tremendous break with the dose switching since it made ABBIE pull out of a deal and now I know the cost of the deal just went up exponentially then there is no way I would not purchase the maximum amount of shares I could under the plan especially since they are at a huge discount to the market and I know I have already turned down huge partnership deals and I read the message boards and know that my company is worth $100 a share! So why wouldn't I purchase the maximum amount of shares at $1.11 when the share price is at $1.82? All imo.
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