under enormous pressure to keep up with the 2 competitors
negative.. those two other channels served a different market within the niche.
Here! was primarily VOD and LOGO is by majority opinion "Gay Lite"
QTN branded itself as a 24/7 lifestyle channel, so there was no rush or pressure to market against the two others
He just simply failed to recognize the advantages of the VOD/SVOD in terms of gaining broader signal distribution and spent way too much money along the way