I agree with what you are saying and I am a long on this holding 5.6 mil. However papa johns makes and delivers their pizzas so the product profit is also captured. We only deliver so far in Cali. If the newly formed Pharmajanes 2.0 is based out of Colorado and we can both grow and sell there, then watch out. That sounds like a success story to me. I'm not preaching negative at all. I love where we are headed!!