I agree that APP is the real winner,immense market potential.but website alone worth more than current MV.check how many members there as well:
press on the "PEOPLE" link on website.i don't know how many members they have right now.but i can see that every members made some buys there(u can see the products every member has bought) .the company worth much more than 3m dollar market cap,that's for sure.
Buildablock Corp. Intensifies Marketing and Acquires New Beta Subscribers at Toronto Trade Show... Oct 23rd 2012
Buildablock users have transacted several transactions with Linen Chest in the early phase of its live launch which was easily facilitated and which Linen Chest reports drove new traffic to both its website and physical stores. “Buildablock is the only platform we found that delivers high quality, free advertising without degrading our brand. This is very encouraging news for our firm as we transition our way across the digital landscape,” Sheldon Liebner, President of Linen Chest concluded.
The Company had obtained essential user feedback through its soft launch in order to finalize systems and procedures and prepare for its live launch. Buildablock is now focused upon increasing its shopper population through various programs and initiatives. Since Buildablock’s social login requirement is similar to that of other leading social networking sites, the Company expects to gain exposure to the friends networks of new subscribers it gained via marketing efforts already undertaken which could lead to over 400,000 potential new subscribers by way of referral….