Monday, March 31, 2014 12:58:10 PM
You guys keep talking about the "big payoff". Where is this "big payoff" coming from? JAMN positions itself as a "premium coffee", but most of the coffees they have available are not at a premium price. They're in as many grocery stores as they can be; they're not just in premium locations. It's time to face the fact that it's a general consumer product and it's not doing well in the market.
Sure, they got into a lot of stores, but sales have not increased proportionally. Can they find new overseas markets to sell to? Sure, but that's going to increase their costs; they're already not turning a profit in the US; they can't afford to not turn a profit in other markets.
What do you have to offer for this company past dreams and wishes?
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