Bebida Beverage Company (BBDA)

[SammyTheBull]

Half the things they do they do because they're local businesses. I'm sure a sales person from Bob & Sheri called and sold them advertising. Then the nitwits make it into some kind of brilliant marketing move by the company. I'm sure the ice cream came about the same way since it's local. They sponsored roller derby because it's local, yada, yada, yada.

In reality, this company has done next to zero advertising. Nascar sponsorships are worthless as the cars have always either start and parked or finished almost dead last. No magazine ads, no television. They don't even have google ads. Very little effort has been made. Illusion is easier to pull off than reality.