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Wednesday, March 01, 2006 12:16:04 PM
and Samsung Ready to Deliver Breakthrough Solution to Chinese Market; TD-SCDMA
Video Phone Offers High Data Rates at Low Power for China 3G Standard
EINDHOVEN, Netherlands, Mar 01, 2006 (BUSINESS WIRE) -- Royal Philips Electronics (NYSE:PHG) (AEX:PHI), Samsung and T3G have announced today that they are bringing next-generation 3G technology to the Chinese market. The Samsung video phone, announced in August 2005 is available today and has already been experienced by Huang Ju, China's Vice Premier. The Samsung video phone is the world's first handset to utilise China's newly developed TD-SCDMA network, delivering advanced 3G services including video calling and music downloads to a potential market of over 1.3 billion people.
The state-of-the-art dual-mode Samsung video phone, which combines Philips industry-proven EDGE Nexperia(TM) cellular system solution 6120 with a TD-SCDMA processor developed by Philips and T3G and a protocol stack developed by T3G, will be available on China's 3G network as soon as operator licenses are granted, most likely in Q2 2006. With the Chinese market in ascendancy -- mobile subscription is increasing at a rate of 50 million new users per annum. The new Philips/T3G reference design places Samsung in an ideal position to satisfy the vast demand for compelling mobile services.
"Closely collaborating with Philips and T3G, Samsung, co-founder and active partner of the T3G joint-venture, is now perfectly poised to enter the market with advanced, easy to use handsets, spearheaded by the new Samsung video phone," said Mr. Wang Tong, President of China Samsung Telecom R&D Centre. "Furthermore, the Chinese market's hunger for portable media is ideally suited to the superior data rates and improved battery life enabled by the new reference design."
"T3G has been a market leader in the development of TD-SCDMA terminal technologies since its infancy, in addition to the development of 384kbps data transmission on TD-SCDMA," said Mr. Johan Pross, CEO of T3G. "Space and power are at a premium in modern mobile devices and by combining the Philips Nexperia system solution 6120 for EDGE with our co-designed TD-SCDMA processor, we have a powerful and efficient platform that enables optimal 3G performance."
"The adoption of 3G in China is forecasted to be rapid, with consumers demanding more advanced 3G services and operators/handset manufacturers looking for innovative solutions to address evolving consumer expectations," said Gert Jan Kaat, SVP & GM Mobile & Personal Business Unit, Philips Semiconductors. "Combining Philips market-leading Nexperia cellular system solution for EDGE with the TD-SCDMA solution from T3G, we have produced a reference design capable of delivering advanced 3G phones designed around the consumer -- enabling partners like Samsung to develop its presence in the Chinese market."
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.
For more information, please visit www.samsung.com
About T3G
A market leading TD-SCDMA terminal total solution provider, T3G Technology specializes in providing TD-SCDMA terminal manufacturers and design houses with a complete solution that includes handset chipset, software protocol, system reference design and customized technical support. A joint venture that combines Datang's TD-SCDMA expertise, Philips' cutting-edge semiconductor design and process capability and Samsung and Motorola's leadership in mobile handset creation, T3G will boost the cost effective introduction of 3G TD-SCDMA dual mode commercial handsets in China. More information about T3G, its products and services are available on the company website at www.t3gt.com.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE:PHG, AEX:PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.4 billion in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 159,200 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.
Nexperia is a trademark of Koninklijke Philips Electronics N.V.
SOURCE: Royal Philips Electronics
CONTACT: Royal Philips Electronics
Marijke Sas, +31 40 272 2091 (Europe)
marijke.sas@philips.com
Rebecca Samuel, 408-474-8769 (USA)
rebecca.samuel@philips.com
Terry Chiang, +886-2-3789-2821 (Asia Pacific)
terry.chiang@philips.com
Press Room: www.semiconductors.philips.com
Copyright Business Wire 2006
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KEYWORD: China Netherlands Europe Asia PacificINDUSTRY KEYWORD: Technology Consumer Electronics Hardware Telecommunications Other TechnologySUBJECT CODE: Product/Service
Daniel Nieves
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