Tonner One World Holdings Inc (TONR)

[Voices of Reason]

Eight (8) Days until the 10K annual report is due.

Items to watch for:
1. $500k recently announced financing should show up as a "subsequent event", along with the terms of the financing to see how this compares to previous convertible debt issued. From the press release it has been promised to be on more favorable terms. For comparison purposes as a point of reference, the previous convertibles were done at a 40-50% discount to market pricing and had an interest rate ranging from 8% to 14%.

2. The remaining convertible debt from the last filing was about +/-$1 million. From the most recent press release the company has stated it intends to "reduce and eliminate" all of this debt using a portion of the $500k financing.

3. As promised in the press release this debt reduction will potentially eliminating "millions" of shares being converted. From my analysis, the $1 million could potentially convert to about 5 million shares. Since the financing takes place after Dec 31 (end of the fiscal year), we will likely not see this eliminated due to this subsequent event, but we will get a more clear picture as to how much of the $1 million has already been converted since the last 10Q in September. From there, we can further substantiate if there are "millions" (of shares) left to be eliminated or if they have already been converted.

4. From the remainder (after debt reduction/elimination), we can then get a more clear picture as to how much of the $500k they can use for eliminating these obligations, and how much will remain for advertising and inventory build up, as promised in the press release.

5. Directors - I am hoping to see that they have booted Robert Wilson - Director, former CEO of SEC suspended EVSO - having him on the board is a liability for the company: https://www.sec.gov/news/press/2011/2011-120.htm

6. Sales - we should have a solid quarter of sales to gauge how well they did. According to Trent in the latest press release, their "...rapidly expanding media coverage and online popularity of the Prettie Girls! brand" indicates that online sales have been flying off the shelves - the financials should reflect this optimism. I am not so convinced about the "rapidly expanding media coverage" - I must not have my google news alerts properly set up as I have seen just one press release since January.....We will also get a gauge for their margin/doll to forecast what it would take to eat into the $6.9 million in accumulated losses

7. Share buy back - the company financials should indicate any share buy backs completed as of Dec. 31.

8. Preferred shares - there is quite a bit of confusion here - I suspect the company will clear up this matter to show that the preferred shares were treated equally to the common share reverse split (1:750).

9. G&A - I am hoping that the World Class Management has defferred a portion of their World Class Salaries to get this company started on the right foot - any successful small business knows that the 1st couple of years are a struggle, and it would go a long way towards investor confidence to show that they have skin in the game.

10. Management Ownership - it would also go a long way for investor confidence to show that management has acquired more shares during this lull in share price, to show other investors their confidence in the prospects of the company.