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Just for information from Swiss newspaper "Handelszeitung" which refers to latest iWatch topics

Automated translation from German to English - sorry for that!

"Apple flirts with Swiss watch industry

iWatch The iPhone Group wants to build an intelligent clock. For now, the iWatch he makes contact with Swiss experts: Hublot employees receive mail from Apple. For suppliers, orders are coming.

The rumor keeps for months stubborn, confirmed it has the tech giant Apple today but never : Under high pressure to engineers in Cupertino , California at the world's first intelligent clock - the legendary iWatch - work. Now it becomes clear : Apple actually tinkering it - and has already made contact with Swiss manufacturers for it. This is confirmed by Jean -Claude Biver , Chairman of the luxury watch brand Hublot , opposite " handelszeitung.ch ". The U.S. company was interested in Swiss components such as the chassis. " Apple has been trying to place orders with Swiss watch suppliers ," says the 64 -year-old Biver. He knew of two suppliers who had been contacted by Apple. One of them he knew personally. " The supplier has confirmed it for me ," says Biver. But the name of the company said he will not reveal.

Apple wants to poach Swiss watchmaker

Apple's efforts to the Swiss watch industry but do not stop with delivery inquiries. The Group intends to solicit Swiss watch experts for their own development. So also with the manufacturer Hublot : " Apple has directly tried with us to recruit ," says Biver. Some of his employees have been contacted via email from Apple. "I have even read the mail, because our employees have shown me this . " Opposite the West Swiss business magazine " PME Magazine » Biver recently assured that no employee Hublot had left in the direction of Apple.

Rumors : Apple wants to "Swiss Made"

In the industry it is believed that its Apple Smart Clock will impress the label "Swiss Made". After all, Switzerland is known worldwide for high-quality timepieces. In no other country are there so many luxury watch manufacturers , particularly in the region of Biel. The world's largest watch producer Swatch Swiss brands include Breguet , Blancpain, Omega, Longines or Tissot. Similarly, the luxury goods group Richemont owns a portfolio of watch brands : Attached are Swiss luxury brands like Baume & Mercier , IWC, Vacheron Constantin or Piaget.

No Hublot Gold for iPhone For Hublot

CEO Biver Apple's plans are to understand: do for the Group " sense to a smart clock ' Swiss Made ' produce ," says the man who once refurbished the brand Blancpain and Omega as a chef. He himself had heard " that Apple is interested in our scratch-resistant gold has ," says Biver. According to " PME " I want to use the Apple Hublot technique for the back of a luxury edition of the new iPhone. However, cooperation did not materialize. Anyway, seems Hublot not be inclined to want to want to work with the iPhone maker. " We have no plans with Apple ," said Biver , and it was not even interested. As a reason , the perceived difference between Apple products and the Swiss luxury watches seems to be. The local clocks are known for their durability over decades , " while the Apple products obsolete after a few years," Biver said to " PME ".

Swatch is a low profile

Other « handelszeitung.ch » contacted by watchmaker gave similar restrained. A spokeswoman for Swatch informed on request , we have been in contact with all the major mobile providers. A central role is played by the Swatch daughters EM Microelectronic and Renata. These would make , among other low-power and miniaturized microchips."

http://www.handelszeitung.ch/unternehmen/apple-flirtet-mit-schweizer-uhrenindustrie-580148